Tagged “redirects”
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Preserving Links Through a Site Migration
The redirect map is the migration. How to build one from the URLs that actually matter, and the order of operations on launch day.
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Internal Linking as Plumbing
Click depth, orphan pages, and crawl paths — internal links are the only part of the link graph you fully control.
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301 Versus 302 and What Each Does to Link Equity
What the four redirect status codes mean, how crawlers treat them, and why the 85%-decay figure you've read has no source.
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Redirect Chains and How to Flatten Them
Chains form by accretion, not by design. How to find them, why length matters, and how to flatten one that crosses three systems.